Our Story

FUELLING  INDIA

We set out to solve a simple problem: why does eating enough protein in India feel so hard? ZeroWhey was our answer.

Our Mission
PROTEIN WITHOUT COMPROMISE

High-protein flour that fits seamlessly into the foods you already love.

It started with a simple question. In March 2025, Gaurav Kumavat was thinking about something most people ignore - why has everyday Indian food never evolved nutritionally? Protein powders evolved. Fitness culture evolved. Consumer awareness evolved. But the roti on your plate? Almost untouched. He shared this idea with his closest friend, Vansh Barot. That one conversation between two friends became the foundation of ZeroWhey Nutrition - a brand built under ThriveWellbeing Private Limited. No big investor meeting. No fancy office. Just two people who believed Indian food deserved better.
How We Got Here
What Does

What Does "ZeroWhey" Mean?

ZeroWhey has two meanings - and both matter. First : our products contain no whey protein. We use clean, plant-based, and food-first protein sources that work for everyone - including vegetarians, people with dairy sensitivity, and families who just want real food. Second : ZeroWhey represents a different path to protein. You don't need powders, shakes, or imported supplements. Your everyday food can do the job - if it's made right.
TWO YEARS IN THE LAB

TWO YEARS IN THE LAB

We spent two years working with food scientists and nutritionists to find the right protein blend — one that would survive high heat, work in a dough, and taste completely neutral. Dozens of batches. Hundreds of test rotis.

The breakthrough came when we found the right ratio of wheat and plant-based protein isolate — a formulation that delivers on protein without compromise on texture, taste, or cooking performance.

MADE FOR EVERYDAY INDIA

MADE FOR EVERYDAY INDIA

ZeroWhey isn't a gym product. It's a kitchen staple. We designed it for busy families, working professionals, home cooks, and serious athletes alike — anyone who wants to eat more protein without overhauling their entire lifestyle.

Today, thousands of families across India make their rotis with ZeroWhey every day. That's the only metric that matters to us.

ZeroWhey By The Numbers
28g
Protein per 100g
3× more than regular atta
10000+
Happy Families
Across India and growing
2yrs
In Development
Before we launched a single pack
100%
Vegetarian
No animal-derived ingredients
What We Stand For
🌾

Real Ingredients

Wheat and plant protein — that's it. No fillers, no artificial flavours, no ingredients you can't pronounce.

🔬

Science-Backed

Every batch is tested to verify protein content, safety, and cooking performance before it leaves our facility.

🍽️

Made for Indian Kitchens

Rotis, parathas, cheelas, theplas — ZeroWhey is designed to work exactly how you already cook.

💚

100% Vegetarian

No whey, no casein, no animal-derived anything. Guilt-free protein for every household.

📦

Delivered Fresh

Direct to your door from our facility. No middlemen, no old stock sitting on a shelf for months.

🤝

Customer First

A problem with your order? We fix it. No forms, no waiting. Real support from real people.

The People Behind ZeroWhey

MEET THE TEAM

Rohan Mehta
Co-founder & CEO

Former competitive runner who got tired of overpriced protein shakes. Built ZeroWhey to solve his own problem.

Priya Sharma
Co-founder & Head of R&D

Food scientist with 12 years in product development. Spent two years perfecting the flour formulation.

Arjun Patel
Head of Operations

Logistics obsessive who makes sure your order arrives on time and in perfect condition, every time.

Kavita Nair
Head of Customer Success

Answers every message personally. Knows hundreds of customers by name and makes sure they stay happy.

Farm to Roti

HOW IT'S MADE

🌾
01

Premium Wheat Sourcing

High-quality whole wheat sourced from verified farms with consistent protein and gluten profiles.

⚙️
03

Milling & Mixing

Stone-ground for optimal texture. The fine mill ensures the protein blends evenly so every roti gets the full benefit.

04

Quality Testing

Every batch is lab-tested for protein content, moisture, and microbial safety before being approved for packing.

📦
05

Packed & Dispatched

Sealed in moisture-proof packaging and shipped directly to your door. No warehousing, no old stock.

Ready to Try It?

YOUR ROTIS DESERVE MORE PROTEIN

Join thousands of families who've made the switch. Same taste, same cooking. More protein — every single day.